Alura: We Won’t let Our Soaps Die Music Video


This is an open letter to the networks: I hope you are reading this because many soap fans feel the way I do!

I get that all the major networks still operate by the almighty advertising dollar and that their profits are based on viewing figures for every program. It makes no sense to me to keep this model. TV is recorded and ads are fast forwarded at least 70% of the time.

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