Check Out Our Ad on 3quarksdaily!

So soap fans, there is a blog–quite popular with a sort of international intelligentsia set–and we are running an ad on their site!

The ad links to our blog contributor, eternalendrea’s excellent post on soaps and the NYC economy!

Just scroll down a little and you’ll see it on the right side.

Plus there are an endless amount of links to super-interesting articles (it’s a filter blog).

Stay soapy,


Thank You, Yoplait Greek and General Mills

As most General Hospital fans will know, Yoplait Greek Yogurt acted in solidarity with the soap fans and certainly those of us here at LTAS by sponsoring the Nurse’s Ball last week on GH.

We would like to thank them from the bottom of our hearts for supporting GH and the soap format by doing so.

We want them to know they’ve gained millions of loyal consumers by supporting GH. If you are so inclined, fans, please thank them yourselves. Here’s a link to Yoplait Greek’s home page. You can find links to their Facebook and Twitter there too, which are great, quick ways to thank and support them. There is also a “Contact Us” link at the bottom of the page if you want to send them a direct e-mail. Also, eat Yoplait Greek!

If you’ll excuse me now, I am going to treat myself to some delicious, nutritious, soap-friendly Yoplait Greek Yogurt. 😉


Stay Soapy,


Soap Box

Disclaimer: this blog post is not advocating the movement of the soaps currently on the West Coast to NYC. We are saying that the five soaps that spent the majority of their lives on the East Coast–AMC, OLTL, GL, ATWT, and AW–should come back there.

On October 20, 1930, a new kind of entertainment program was created. Conceived at the time as a series of 15-minute radio shorts, these programs would emphasize the interplay between characters, focusing on romantic drama, family dynamics, and personal rivalries and alliances, all on occasion to a melodramatic extent. Because the shows were originally produced by soap manufacturers (Procter and Gamble prominent among them), they earned the name “soap operas“, a title that has stuck over the years. And from an early date, a time some might even call the genre’s golden age, they have been associated with one key factor: Production in New York City.

New York is the cradle of the soap opera. And for a long time, it was the soap opera’s nursery as well. Early soaps, played on the radio, were broadcast live from New York’s studios. But somewhere along the line – mostly in the 1960’s and 70’s – that changed, so that live-action television soap operas came to be produced predominately in Los Angeles. The reasons for this are manifold: A warmer climate, greater access to acting talent, an established filming infrastructure. But what’s true in so many avenues of life also applies here, and if you want the most prominent reason of all for the egress of the soap opera from New York, you need only follow the money. It became more cost-effective to produce these shows on the west coast, so that’s where the shows went.

But the process also works in reverse. Provide economic incentives for a return to New York, and a return to New York you shall have. The easiest way to accomplish this is with tax breaks. The equation is really quite simple: Fewer taxes on a given business, equates to more of that business. Modest subsidies for cinematographic production would achieve the same effect, and together they would make an excellent two-pronged strategy. Throw in relaxed industry regulations for an even greater lure. The idea here is to cut the costs of filming in New York, so much that even Los Angeles cannot compete. Do that, and the Big Apple gets its soaps back.

The benefits of soap opera’s return to New York for that city would be immense. In addition to the prestige of once again hosting these beloved daytime shows, New York’s economy would grow appreciably. Bringing business brings money, because the people who work in that business live and trade in the city where their business is conducted. Satellite enterprises spring up – in this case caterers, nearby restaurants, any imaginable outlet that could provide services to the production crews. More people would be employed, with they and their employers paying taxes to the city. The math is simple – where is the will?

No one is saying this is going to be easy. But it will most certainly be effective. Do what it takes to bring the soap opera back to New York, and all New Yorkers will reap the benefits.


Editor’s Note:

One easy thing we can all do is sign this asking ABC to bring All My Children, One Life to Live, and SOAPnet back. Here’s the link:

You can also register for our blog in the upper right corner. And we LOVE hearing what you have to say, so please comment! Let’s get a discussion going!

Stay Soapy,


Written by Eternalendrea,

Soap Recurring Theme #10

In the genre of long-lost siblings, two sub-genres:
A) a character meets someone and hates him/her, then finds out he/she is his/her long-lost sibling and must now get to know him/her and get along with him/her (and of course they always do so, eventually).
B) long-lost siblings who r the product of an affair some character didn’t know his/her mom or dad had.

This is one reason I love our soaps–the nutty things that happen!

Anyway, keep the faith, soap fans, and always remember:

Stay Soapy!

Standing Up For Soaps!

David Arwood

David Arwood


Every soap fans feels battered by the many cancellations and loss of our favorite shows and beloved stars, but there is one thing soap fans should not feel and that is defeated! We have the power to bring our soaps back, but it will require thinking outside the box and taking our case to the political and economic leaders who can make a difference. The most successful movements have been those that combined passion with practicality and the movement to bring back the soaps is on the cusp of that magical partnership. Now it’s up to us!

So what can soap fans do to breathe life into the genre and bring back our soaps? The answer lies both within and without. First, we must get organized and put pressure on those decision makers who can make a difference. These decision makers sit in the executive offices of broadcast networks as well as in governmental offices. We must make our voices heard in every possible way to make sure decision makers know that we love our soaps and want them back. We must also let them know that if we get them back we will support them by watching and remaining as loyal as we ever have. We must be willing to up our game and withhold our support from networks that dismiss soap operas as a genre. As they say, money talks and in the world of television ratings equals money. We are the most loyal fans on Earth and we love to watch television in the daytime. Without us, there are no ratings and so there is no money. That message above all else needs to be presented forcefully and in all activities, we must be smart, direct and effective!

They say the squeaky wheel gets the grease so let’s squeak! This blog is called “Let’s Talk About Soaps” so let’s talk about soaps and let’s talk about them a lot! Let’s tell everyone who matters and can make a difference about the magic of soaps. Let’s tell them that soaps aren’t just some television genre where shows come and go. Let’s tell them that soaps are part of American history! In fact, soaps are part of US social, economic and political history. The first soap went on the air, not on television, but on radio in the 1930’s when Americans suffering through the Depression needed the escape soaps offered to making it through the tough times. Soaps have been offering this therapeutic device ever since and the soaps that remain on the air still do.

Soaps also moved America in new directions. How many viewers were moved to speak about adultery, abuse and alcoholism because they saw their soap families confront these issues? How many women were empowered to pursue a career or fight for their rights because of what they saw on the soaps? How many people came to accept the once thought of unacceptable like mixed-race love or gay rights because the soaps made it acceptable? Soap Operas have changed America and should not be discarded so easily. When we lose a soap we lose a piece of America!

Soaps are also an integral part of the economic history of America. They are not best known by their industry moniker “Daytime Dramas.” They are best known as “Soap Operas” and that is because Procter & Gamble created the genre to sell Ivory Soap! It was a historic achievement for a major American company to partner with the entertainment industry to create a sales vehicle. With a captive audience of mostly women, Procter & Gamble had its own platform to advertise all of their products and it worked beyond the company’s wildest dreams, bringing them fame and riches. When the soaps no longer offered that platform because of VCR’s, cable TV options, etc. the company turned its back on the soaps and left fans high and dry. Do you feel like buying Ivory Soap or Tide after what Procter & Gamble did to “Another World,” “Guiding Light” and “As the World Turns?” I don’t!

Soaps don’t belong in some forgotten history book, they belong in the Smithsonian! Soaps don’t belong in a list of cancelled TV shows, they belong on the air so we fans can enjoy them

That first Procter & Gamble soap hit the airwaves in the 1930’s and the studio was in New York City. Today there are no soaps in New York City and that must change. We need to take the message to city leaders that they are missing out on billions in revenue from this lost production. A recent study showed the cost of lost production. When movies and television leave an area like New York or Los Angeles they take with them tens of thousands of jobs and billions in economic revenue. Bringing the soaps back to NYC could result in up to 40,000 new jobs and $4 billion in revenue. DO you think Mayor De Blasio and city leaders would want another $4 billion pumped into the NYC economy? I do!

It’s not just actors, writers, director, producers and camera operators who come to work, its caterers, set designers, costumers and all the small businesses that open to service these people. We must tell the story of soaps to the city leaders. We must write them, email them, attend city meetings and ask them about bringing soap production back to the city. Do they know what they are missing and that there is a loyal fan base waiting for the soaps to return to NYC? Probably not! Let’s tell them!

We can’t stop at New York City Hall though. We must take the movement to Albany and to the steps of the Governor’s Mansion and the state legislature. Governor Cuomo speaks frequently about boosting business in New York and the state has a special movie and television commission that works every day to lure new production from California and away from other states. The state legislature has even passed tax breaks and other incentives to bring production to the state. This is all well and good, but as they say charity begins at home. Why focus all efforts on getting new production or taking it from other states? Why not spend some time simply reinvigorating production that is ready to go now in New York City. The infrastructure and talent remain in the city. Let’s lobby the Governor and the legislature to give incentives and tax breaks to the networks that already have headquarters in NYC and who can get the soaps back on the air.

We have to keep up the economic pressure on the companies that own the current soaps and the rights to the cancelled soaps. The boycott against ABC has been effective and we need to examine the pressure we can bring to bear on Procter & Gamble and Sony. At the same time we must support the networks and companies that still support soaps and soap fans. I know this is hard, but we have to watch the soaps that remain even if we don’t have a history with them. I know many of you are loyal to Erica Kane but she is not with us at the moment, and she would be the first to do whatever it takes to get what she wants! Do you know what is going to make ABC rethink its position and bring back our beloved soaps? When they see CBS and NBC thrive because the ratings for “Days of Our Lives,” “Young & the Restless” and “Bold & the Beautiful” go up they will jump back into soaps big time. They will strengthen their commitment to “General Hospital” and they will bring back “All My Children” and “One Live to Live.” Nothing motivates businesses like competition and when the competition is making money from soaps, ABC will be back in the soap business!


Finally, we have to be prepared to not rest on success. When the soaps come back will we watch and support them? We must! If we don’t they will not stay on the air and this time they will never come back. Watcher every soap you can find and be vocal in your support for soaps and soap fans. Don’t take them for granted as in the past and don’t get mesmerized by the latest fad like the “Jerry Springer Show” or the OJ trial, which drew viewers away from soaps and helped get them cancelled.


Are we as soap fans willing to stand up for soaps? I say yes!

Amazing News!!!! And This is Just the Beginning!

Trevor McBain over at one of our fave soap blogs says there is a “HUGE” rumor that “Port Charles” is coming back to ABC! AMC and OLTL can’t be far behind, we say! But don’t give up the fight! Now is the time to really re-dedicate ourselves and show ABC/Disney we will never give in–and to work to get GL, AW, ATWT, and Dynasty back. One thing anyone can do quickly is sign our petition, if you haven’t already. Here’s the link:

Soap Recurring Themes #9

All pregnant women have the same crazy craving: pickles and ice cream!

Can anyone think of an example of this, recent or long ago, on any soap?

Remember to sign-up, top right upper corner.

Comment!!!! We love hearing from you!
Stay soapy,


Soap Recurring Themes #8

When a character gets injured and then gets addicted to painkillers. At first it’s a secret, then a friend or family member finds out, then there’s the big confrontation with that friend or family member. Or now there’s an official intervention.

Never have I seen it happen so fast as it seemed to with Asher on AMC just before it went off the air (and will be back soon).

Can anyone else think of any? Post in the comments!

And subscribe to our blog–upper right-hand corner.

And, as always, fear not, our soaps–maybe even Another World, As the World Turns, and Guiding Light (Loving? Now that would be a real coup considering the way it ended! So awesome! But who could be Ally Prescott Bowman besides Laura Wright??!?!) WILL BE BACK SOON! Keep the faith!

Stay soapy,


True Blue Soap Monday 4-14-14

Photo on 4-14-14 at 12.02 PM


There’s me, cuz I’m a true blue soap fan and it’s True Blue Soap Monday! I

Soap fans, we’d love to see your pics of yourself in blue for this True Blue day. Post in the comments or link us!

Have a soapy day!

Akbi, Blog Editor